SEO keywords play a pivotal role in enhancing your visibility online. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a particular term or expression that individuals input into web browsers when they are searching for a certain service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Wisely using these keywords will help attract the right audience and increase the likelihood of leads.

Having established the definition of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords calls for a balance. You'll want to include relevant keywords to appeal to search algorithms but without stuffing your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but more info also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the meta description and headers of your website, as these are places where search engines tend to look.

It's also essential to choose keywords that align with your target market. This implies understanding the way they talk, their searching habits and their requirements.

In summary, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a crucial tool to be successful in the competitive world of digital marketing. However, success hinges on its effective and balanced use.